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CMDC UAE Consultancy, in collaboration with Maharat (Saudi Arabia, founded by Aramco), proudly presents the "Selling Without Selling™ – Strategic Influence in Hospitality Sales Training" program. This program offers comprehensive sales training that incorporates authentic neuro-linguistic programming (NLP) techniques and effective sales strategies, along with expert coaching services. Additionally, it forms part of our broader corporate programs, which include leadership training, development training, and EAP services, all designed to enhance team building and improve Corporate Programs performance in the hospitality sector.
CMDC UAE Consultancy, in collaboration with Maharat (Saudi Arabia, founded by Aramco), proudly presents the "Selling Without Selling™ – Strategic Influence in Hospitality Sales Training" program. This program offers comprehensive sales training that incorporates authentic neuro-linguistic programming (NLP) techniques and effective sales strategies, along with expert coaching services. Additionally, it forms part of our broader corporate programs, which include leadership training, development training, and EAP services, all designed to enhance team building and improve Corporate Programs performance in the hospitality sector.
Why Selling Without Selling™ Works
At CMDC, we specialize in hospitality Neuro Sales training—a neuroscience-based approach that helps teams through our Corporate Programs:
Our Signature Training Programs in hospitality sales training include:
- Chef-Centric Neuro Sales Mastery
- Neuro Sales: Selling Without Selling
- Personality Profiling & Influence in Sales
- Leadership Training in Hospitality
- Handling Difficult Customers & Objections
- Problem-Solving & Critical Thinking
- Elevating & Exceeding Customer Experience
- Sales Training for Supermarket Engagement
Our Selling Without Selling program is designed for organizations that rely on human connection to drive sales. We work with companies across various sectors, including:
• Hospitality: Hotels, Resorts, and Guest Services
• Food and Beverage: Restaurants, Cafes, and Catering teams
• Retail: Fashion, Luxury, and Lifestyle brands
• Restaurants: From Fine Dining to Fast Food
Where do we apply it?
Anywhere decisions are made face to face or on call.
From the front desk to the sales floor, from customer service to executive-level pitches, Neuro Sales applies to every point of human interaction. It elevates customer experience, increases conversions, and builds loyalty through trust and emotional alignment.
This is not just training; it is a shift in how people connect, communicate, and create long-term value.
Selling Without Selling for Hospitality – 2025 Edition
Transform your approach to sales in the hospitality industry with the "Selling Without Selling for Hospitality: Strategic Influence" course by CM UAE Consultancy, in collaboration with Maharat, an esteemed company founded by Aramco in Saudi Arabia. This advanced Development Training program is designed to help hospitality professionals implement authentic sales strategies that elevate guest experiences while naturally increasing revenue.
Revolutionizing Sales in Hospitality
Instead of relying on outdated, high-pressure tactics, this course teaches subtle yet highly effective techniques to upsell and cross-sell in hotels and restaurants. Through expert-led coaching services, participants learn how to guide guest choices effortlessly, ensuring personalized experiences that drive customer satisfaction and business growth.
What You'll Learn
- Advanced Rapport Building – Strengthen guest connections, making them feel understood and valued.
- Tailored Sales Interactions – Use personality-based techniques to customize every guest experience.
- Psychological Sales Principles – Apply strategic influence to naturally drive bookings, upgrades, and sales.
- Cutting-Edge Sales Training Techniques
- Neuro-Linguistic Programming (NLP) – Use NLP to communicate persuasively and influence guest decisions.
- Strategic Communication – Master essential skills for impactful guest interactions, whether in-person, by phone, or online.
- Psychological Sales Techniques – Implement proven methods to enhance conversion rates and increase revenue effortlessly.
Mastering High-Impact Sales & Communication
This course goes beyond traditional sales training by focusing on:
- Subtle Upselling & Cross-Selling – Maximize revenue without appearing pushy.
- Negotiation & Conflict Resolution – Handle objections smoothly while ensuring guest satisfaction.
- Sales Psychology & Influence – Utilize scarcity, authority, and social proof to encourage purchases.
- Lead Generation & Guest Retention – Identify high-value sales opportunities and foster loyalty.
Intensive Sales Mastery Coaching
- One-on-One Coaching – A full-day immersive session tailored to your sales strengths.
- Major Closing Techniques – Close deals confidently and maximize upselling success.
- Handling Guest Interactions – 10 actionable techniques for overcoming objections.
- Mirroring & Matching – Align your sales approach with guest preferences for effortless conversions.
Why Choose This Program?
At CM UAE Consultancy, in partnership with Maharat, we offer more than just another sales training program—we provide a transformational experience. Gain the skills, strategies, and confidence needed to excel in authentic sales strategies and hospitality sales. Join our Public Courses and redefine the way you sell in hospitality—boost guest satisfaction while increasing sales naturally.

SELLING WITHOUT SELLING:
Program Options:
It’s a neuroscience-based sales method that helps hotels, restaurants, and F&B teams increase bookings, upsell, and cross-sell naturally. Instead of scripts or pressure, it uses trust, psychology, and emotional intelligence to influence guest choices.
Participants learn advanced rapport-building, psychological influence, and personality profiling. This ensures every interaction feels personalized, leading to higher guest satisfaction, loyalty, and natural upselling without pushy tactics.
Yes. The training is offered in English, Arabic, Russian, and Chinese, making it ideal for diverse hospitality teams across the UAE and GCC region.
Yes. Upon completion, participants receive the Sales Master Training Certification, which is NLP USA certified, adding global recognition to their professional skills.
By teaching subtle upselling, cross-selling, and trust-building techniques, staff can encourage upgrades, add-ons, and repeat bookings—without guests feeling pressured. This directly improves both revenue and loyalty.
Yes. In addition to group training, we offer personalized one-on-one coaching tailored to your role and strengths, focusing on advanced closing strategies and handling real-world guest scenarios.
CMDC UAE, in collaboration with Maharat (Saudi Arabia, founded by Aramco), brings a proven blend of neuroscience, psychology, and hospitality expertise. Our Selling Without Selling™ method is already used by leading hotels, restaurants, and service brands across the GCC.
























We love our customers, so feel free to explore our coaching services, which include hospitality sales training and customer service optimization. Our corporate programs encompass development training and NLP techniques, along with specialized sales training. You can also discover our EAP services, leadership training, and team building activities. Visit us during normal business hours to learn more about our public courses and lie detection methods.